Next Event Downtown Appleton Farmers Market — Fall Fest! (10/17)
See All Dates →
Bakery Updates & Changelog

Recent Changes

Latest updates, features, and fixes for the site.

Latest: Version 1.4.1
Currently Working On
  • Ongoing SEO — Continuous search engine optimization, local search visibility, and keyword ranking tracking
Open Questions & Tasks
  • Add Website Link to Facebook: Add your website link so customers on Facebook can visit directly. How to: On your Facebook Page, click About (or Edit Page / Edit Details) → go to Contact and basic info → click Add a website → enter https://sugarontheshelfbakery.com → click Save.
Keeping an Eye Out For
  • Blind Date Cookie Box & Promo Video — Rolling out for the next event; promo video will be added once ready!

October 16, 2026

3 Updates
v1.3.9 – v1.4.1

Thanksgiving & Christmas Holiday Flyers

v1.4.1
Customer Facing
  • Added official Thanksgiving (Available 11/25: Apple Spice & Pumpkin Cupcakes, 15-Cookie Fall Trays) and Christmas (Available 12/19 & 12/23: Cookies for Santa & Holiday Trays) pre-order menus and zoomable flyers across Seasonal and Order pages.

10 Randomized Blind Date Cookie Profiles

v1.4.0
Customer Facing
  • Added Blind Date Personality Cards #9 and #10 and randomized the interactive matchmaker deck order on every page load and deck shuffle.

Home Hero Top Spacing Fix

v1.3.9
Customer Facing
  • Eliminated excess dead space above the home page hero badge and headline by aligning the hero grid to the top and tightening top section padding across mobile and desktop.

October 15, 2026

4 Updates
v1.3.5 – v1.3.8

Fox Valley Service Area SEO Pages

v1.3.8
Customer Facing
  • Launched dedicated Fox Valley service area SEO pages starting with five core communities (Appleton, Neenah, Menasha, Grand Chute, Kimberly) complete with local pickup details, JSON-LD schemas, and an index hub.

Halloween DIY Cookie Kits

v1.3.7
Customer Facing
  • Added Halloween DIY Sugar Cookie Kits ($15 3-pack, $25 6-pack with frosting and sprinkles; pre-orders close Oct 25, pickup Oct 30) featuring the authentic kit photo with zoom preview across Seasonal and Order pages.

Fall Fest Market Popup Announcement

v1.3.6
Customer Facing
  • Added a 1-time announcement popup for the final outdoor Downtown Appleton Farmers Market Fall Fest with automatic October 18 expiration and direct navigation to Events.

Upcoming and Past Event Tabs

v1.3.5
Customer Facing
  • Added Upcoming and Past event tabs to the Events page with automatic date filtering so concluded dates are cleanly separated into the past tab.

September 23, 2026

8 Updates
v1.2.7 – v1.3.4

Branded Social Share Card

v1.3.4
Customer Facing
  • Generated and deployed a clean 1200x630 OpenGraph card featuring the centered circular bakery logo on a warm bakery background for social sharing previews.

Home Bakery Share Identity & Full-Width Banner

v1.3.3
Customer Facing
  • Updated sharing link metadata to Appleton Home Bakery and restructured the bakery banner to display full-width in vertical inline alignment.

Bakery Banner Showcase

v1.3.2
Customer Facing
  • Deployed the new high-resolution Sugar on the Shelf bakery banner in WebP across Home and Events, presenting a clean, uncropped full-frame showcase.

Interactive Matchmaker & Treats Polish

v1.3.1
Customer Facing
  • Upgraded the Blind Date match celebration dialog to a full-viewport centered modal with background scroll lock, boosted the match button heart contrast, and removed autoplay from the treats showcase.

PageSpeed, Security & Performance Audit

v1.3.0
Performance & Architecture
  • Ran Google PageSpeed & Rich Results audits: verified structured data (noting phone and street address are intentionally omitted for home bakery privacy), eliminated render-blocking fonts, saved 2.34MB with responsive WebP downscaling, hardware-accelerated animations, resolved WCAG AA contrast, and deployed CSP/HSTS/COOP & AI discovery manifests.

Launch Performance & Bandwidth Optimization

v1.2.9
Performance & Architecture
  • Converted all 76 static media assets to modern WebP format with responsive web dimensions, cutting media payload by over 74% (hero flyer reduced from 2.2MB to 142KB; cupcake dozens reduced from 1.5MB to 82KB).
  • Updated 118 image references across all views, data files, and components to .webp.
  • Added Cloudflare Pages caching rules (_headers) with immutable asset caching for builds and long-term caching for all static media.
  • Optimized all images with asynchronous decoding, lazy loading for below-the-fold content, and high fetchpriority for above-the-fold hero elements.
  • Removed unused lodash dependency to streamline production build payload.

Home Page Mini Menu Spotlight

v1.2.8
Customer Facing
  • Connected the home page Handcrafted Treats carousel directly to official menu data, featuring clean full-frame photos, starting prices, and direct links to /menu.

Main Bakery Menu Photos Completed

v1.2.7
Customer Facing
  • Added authentic customer-provided photo galleries, mobile swipe gestures, and arrow navigation across all Main Bakery Menu items on /menu (Bread, Cupcakes, Cookies, Cinnamon Rolls, and Cookie Cakes).

September 22, 2026

15 Updates
v1.1.2 – v1.2.6

Bakery Treats Food Carousel

v1.2.6
Customer Facing
  • Preserved the hero Blind Date flyer showcase and added a separate, dedicated auto-scrolling bakery food carousel highlighting custom cakes, 12-inch cookie cakes, gourmet cookies, artisan breads, cupcakes, and pies.

Gluten-Friendly Menu Photos Added

v1.2.5
Customer Facing
  • Added authentic photo showcase gallery to the Gluten-Friendly Options section on /menu with full-screen zoom preview for S’mores cookies, Chocolate Chip cookies, Honey Butter Cornbread cookies, Cinnamon Rolls, and Chocolate Cupcakes.

Official Blind Date Flyer Updated

v1.2.4
Customer Facing
  • Updated official Blind Date with a Cookie informational flyer with the new customer-provided graphic across the home hero, blind date experience, galleries, and preview modals.

Google Business Profile

v1.2.3
Customer Facing
  • Created official Google Business Profile for Sugar on the Shelf and invited Nikole as Owner for address verification.

Blind Date with a Cookie 8-Profile Redesign

v1.2.2
Customer Facing
  • Replaced placeholder profiles with all 8 authentic client-provided Blind Date mystery profile envelope cards.
  • Redesigned the interactive Tinder swipe matcher with an image-first presentation, letting the authentic profile packaging shine.
  • Rebuilt the Match celebration popup into a responsive 2-column desktop layout with high-resolution image inspect/zoom.
  • Added dynamic Next Upcoming Event spotlight to the match experience connecting matches directly to market dates and custom ordering.

Gourmet Cookies Copy Update

v1.2.1
Customer Facing
  • Updated cookie copy, image descriptions, and headings from 'artisan cookies' to 'gourmet cookies' across the site.

Next Event Header Banner

v1.2.0
Customer Facing
  • Added dynamic Next Upcoming Event banner to the top site header, automatically sorting and spotlighting the closest confirmed date with a link to all events.

Upcoming Event Dates Added

v1.1.9
Customer Facing
  • Added confirmed pop-up and market dates for Winneconne Fall Fest (10/3) and Downtown Appleton Farmers Market (10/17) with live status badges.

Core Bakery Menu & Pricing Launched

v1.1.8
Customer Facing
  • Published official core bakery menu and pricing on /menu featuring artisan breads, cupcakes, cookies, cinnamon rolls, and 12-inch cookie cakes with gluten-friendly options.

Gluten-Friendly Terminology Audit

v1.1.7
Customer Facing
  • Audited repository to ensure all allergen and dietary references strictly use 'gluten-friendly' across views and data.

Custom Domain Emails Activated

v1.1.6
Customer Facing
  • Activated dedicated orders@sugarontheshelfbakery.com and contact@sugarontheshelfbakery.com domain email routing across all site order buttons, contact forms, schema data, and footer cards.

AppletonFood.com Directory Listing

v1.1.5
Customer Facing
  • Added Sugar on the Shelf bakery profile to the AppletonFood.com local directory.

Google Search Console & Indexing

v1.1.4
Customer Facing
  • Added site to Google Search Console, submitted XML sitemap, and requested initial page indexing.

Appleton Local SEO & Schema

v1.1.3
Customer Facing
  • Added Appleton bakery JSON-LD structured data, per-page meta tags, XML sitemap, and AI search directives.

Custom Domain Launch

v1.1.2
Customer Facing
  • Launched official custom domain at sugarontheshelfbakery.com with active SSL.

September 10, 2026

10 Updates
v1.0.2 – v1.1.1

Downtown Appleton Farm Market Links

v1.1.1
Customer Facing
  • Added official Downtown Appleton Farm Market link to the Events page and Footer.

Dedicated Order & Contact Emails

v1.1.0
Customer Facing
  • Configured dedicated order@sugarontheshelfbakery.com for all order inquiries and pre-orders.
  • Configured contact@sugarontheshelfbakery.com for general questions, contact form, and Terms & Privacy Policy inquiries.
  • Added dual-card email showcase in footer for quick direct access.

Seasonal Page & Direct Ordering

v1.0.9
Customer Facing
  • Added Seasonal page for Christmas pre-orders & Thanksgiving preview, swapped top nav link, updated bakery email, and switched order flow to direct Facebook message and email.

Terms & Privacy Added

v1.0.8
Customer Facing
  • Added Terms of Service and Privacy Policy modal popup to the footer.

VIP Club Placement Refined

v1.0.7
Customer Facing
  • De-emphasized Sugar Society promo banners across pages, keeping it tucked neatly in the footer.

Site Brand Updated

v1.0.6
Customer Facing
  • Updated overall website header & branding to Blind Date with a Cookie.

Drop-In Schedule Adjusted

v1.0.5
Customer Facing
  • Updated market schedule copy to reflect select drop-in dates & pop-up events instead of weekly recurring presence (will update page once exact schedule details are received).

Bakery Niche Refined

v1.0.4
Customer Facing
  • Refocused site around cookies, cookie cakes, artisan breads, cinnamon rolls & gluten-friendly treats.

Menu Paused

v1.0.3
Customer Facing
  • Temporarily hid menu gallery on /menu while waiting for customer items & pricing list.

Bakery Copy Refined

v1.0.2
Customer Facing
  • Shifted phrasing from 'made from scratch' to 'home-baked' and 'freshly baked'.

September 9, 2026

1 Update
v1.0.1

Labubu Cake Added

v1.0.1
Customer Facing
  • Added Labubu celebration cake showcase and order form option.

September 8, 2026

1 Update
v1.0.0

Initial Launch

v1.0.0
Customer Facing
  • Launched site with Blind Date matchmaker, treat galleries, and order forms.